At 8:03 - men who have been 'encouraged' to shave their beards off are shown having stick-on beards put on in make up.
Just at thought - why not let the beard grow? Think of the glue that could be saved!
Incidentally in sign language you run your finger across your face to mean 'woman'. Ie a woman does not have a beard. The sign for 'man' is to rub forefinger and thumb down from the sides of the chin, miming a beard.